Internet TV System Illustrated - pág.11

direct result of a marketing effort, which is setup, and can be controlled by
a person or company.

Affiliate marketing is the process of sharing marketing and sales programs
between companies that want to sell products (merchants) and companies
that are willing to promote these products to their customers (affiliates).
The affiliate merchant compensates the affiliate partner for their role in
customer communication and sales.

Third party sales are transactions that are performed for the exchange of
goods or services, which are facilitated or overseen by a third party. In some
cases, vendors may be allowed to promote their products or services directly on television channels and broadcasters may provide the transaction
mechanisms (e-commerce) through which direct sales and payment processing occur. In return for processing third party sales, the TV broadcaster may
receive a sales commission and/or transaction fee.

Figure 2.6 shows how a vendor may receive a television commerce (t-commerce) order report. This example shows that a t-commerce vendor may
receive payment from a customer directly by a cash or credit card transaction, the customer may be able to place the order on their television bill, or
the customer may use a 3rd party such as PayPal to complete the transaction.

Internet TV content sources include a mix of traditional content (movie studios, network programming) and new types of content (specialty and user
generated content).

Professional content producers include movie studios, syndicates and production companies. Traditional content producers create high value content
that is released in a controlled distribution environment (release windows).

Network television systems produce and distribute TV shows, movies,