Cable TV Systems Illustrated - pág.12

for average viewership and higher rates $20 to $35 cpm may be charged for
very popular movies and shows. Typical ad insert insertion rates are 6 to 12
spots (30 seconds each) per hour. Commercial may be grouped into longer
time periods (called ad pods) such as 4 to 6 ads during a commercial break.

On demand advertising is the inserting of promotional messages into programs that can be requested and flow controlled by the user. On demand
advertising may be sold on a per view basis.

Enhanced advertising is the sending of modified content (personalized ads),
additional media (offer messages), or data or signals along with the original
advertising media that can enhance the ad viewing experience. Enhanced
advertising may be addressed to specific viewers (addressable advertising)
and may allow the viewer to see more targeted messages (offers that are
specifically designated for the recipient or a group of recipients).

Dynamic ad insertion (DAI) is the process of inserting an advertising message into a media stream, such as a web page or television program, in
which the ads can vary at different times or for different types of customers.
DAI may by locally select from pre-stored ads or ads may be dynamically
setup at the broadcasting source.

Replaced ads may be precisely targeted to the viewer dramatically increasing the advertising success rate and the fees the cable TV system operator
can charge for advertising.

Interactive advertising is the process of allowing a user to select or interact
with an advertising message. Interactive advertising allows the advertiser
to better target advertising messages and to receive direct feedback to the