TV Advertising Illustrated - pág.24

www.Ad-ID.org. TV advertising codes are composed of a company identifier
prefix, a sequence number, and a format identifier.

The company prefix portion of the AD-ID is four characters which identifies
the advertiser. The next seven characters are the unique code that identifies
the specific ad that belongs to the advertiser. The first four of these seven
characters are automatically generated and the remaining three characters
are overflow characters. If the ad is in high definition format, an H character is added to the end of the Ad-ID.

In addition to the unique identification code for the ad, additional descriptive information may be included within the ad (metadata). The ad metadata can define the characteristics and other attributes that are associated
with promotional media such as industry categories, brands associated with
the ad, and restrictions on the playing of the ad (such as adult content).

Figure 3.7 shows the structure of an ad-ID identification code. This example
shows that the ad-ID code consists of a four character company prefix, a four
digit sequence, a three digit overflow, and an H character that indicates if
the ad is in high definition (HD) format.

TV Viewer Identification

Identifying specific devices to send advertising messages does not uniquely
identify viewers. More than one person may share the same television in a
home which means it is desirable to discover who is specifically watching
the television. To overcome this challenge, a TV viewer identification system
can be used. TV viewer identification is the process that is used to uniquely
validate which user (or user profile) is viewing a television.

While a simple TV viewer identification process is to display a message that